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About the Novello Theatre

The Novello Theatre dates back to 1905 where it opened as the Waldorf Theatre. Built as a twin to the Aldwych Theatre, the venue bookends the famous Aldwych on the south side. Throughout the 20th century the theatre was known as the Strand Theatre, until it was renamed in 2005 to honour musician Ivor Novello who lived in the flat above. Throughout the past decade the theatre has been home to the RSC’s London season, as well as a number of musical flops.

The theatre is built in traditional Victorian style with a classical façade. Constructed over four levels it seats over 1000 people, with the majority of seats in the comfortable stalls section. The theatre is tall and thin, with shorter rows on each level making it feel relatively high. Best seats tend to be in the well raked Stalls, which have no obstructions.

Big Budget Tip

The best seats in the Stalls are midway back, around row M. Aim to sit close to the centre for an amazing view of the stage.

Best Value Tip

The slips along the Dress Circle can often be discounted, as they run alongside the balcony. Try to select those seats nearest the centre for best value for money.

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  • Past Shows
  • Current Shows
  • Poster of Noises Off at Novello Theatre

    Noises Off

    From 24 Mar 2012 to 30 Jun 2012

    Lindsay Posner’s celebrated Old Vic revival of Micahel Frayn’s popular farce transfers to the Novello theatre in time for the play’s 30th anniversary. This play within a play follows the backstage antics of a touring theatre company as they rehearse and perform a disastrous production.

  • Poster of Mamma Mia! at Novello Theatre

    Mamma Mia!

    From 06 Sep 2012 to 23 Apr 2016

    The long-running ABBA musical Mamma Mia! is a delightful story about mothers, daughters, and loves lost and found. The Mid-Stalls or front three rows of the Dress Circle are your best bets.